Elevate: A Women's Leadership Institute Podcast
For a decade, we've been at the intersection of leadership, gender and the workplace. With our cornerstone product, The ElevateHER Challenge, we have worked to bring the vision and value to companies of creating more gender equitable workplaces.
To celebrate 10 years in this space, we share with you political and business leaders varying perspectives on the topic as well as the women who are creating change everyday in their workplaces and communities.
One conversation at a time, we work to change hearts and minds.
Pat Jones, WLI Founder
Nicole Carpenter, WLI Director
Patti Cook, WLI Director of Communication
Kris Jenkins, Tech Founder and Male Ally
#additivevalueofwomen
Elevate: A Women's Leadership Institute Podcast
Booksmarts and Ice Cream: How Jenny Groberg Built an All-Female Powerhouse Company
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Jenny Groberg never intended to build a company. As a young mom with two small children and a husband in medical school, she simply needed income that allowed her to work from home. Nearly two decades later, she's the CEO of Booksmarts, a thriving fractional accounting firm with almost 30 remote employees—all women, many of them mothers.
What makes Jenny's leadership journey remarkable isn't just her business growth but how she's intentionally created flexible opportunities for women at every stage of motherhood. When clients tell her "this would go faster if you just did it," she turns those moments into hiring opportunities. When an employee with six children, including young twins, can only work a few hours, Jenny matches the work to her capacity. This people-first approach hasn't limited growth—it's accelerated it.
Perhaps most compelling is Jenny's comeback story after suffering a traumatic brain injury six years ago. Unable to read, process information, or even braid her daughter's hair, she temporarily stepped away from leadership. When she gradually returned, she navigated the leadership transition with transparency and partnership rather than competition.
Her advice for women entering or returning to the workforce? "Focus on what you can do. Don't overexplain, don't apologize." Every award and recognition—from being featured in Forbes to Inc's Female Founders list—comes from simply showing up, even imperfectly.
Ready to learn how numbers can transform your business decisions? Jenny explains how her "Final Five" financial reports help entrepreneurs make strategic choices based on data rather than emotion. Listen now and discover why women in leadership truly benefit the whole world.
https://booksmartspro.com
https://www.utahbusiness.com/awards-and-rankings/2024/03/19/jenny-groberg-2024-ceo-of-the-year/
www.wliut.com
@utwomenleaders
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